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Provided by: JED New Media inc. Simple Steps to Super SlogansAdvertising |
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Training
Provided by JED New Media inc.
To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.
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Simple Steps to Super Slogans
www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
| Summary |
| Title: | Simple Steps to Super Slogans |
| ISBN: | 1-894922-61-1 |
| Screens: | 25 |
Synopsis
To develop and preserve a positive corporate image, organizations inevitably rely on slogans. The information presented here offers valuable tools on how to identify a successful slogan, determine the right type of slogan to use for your product, and how to go about writing and testing effective slogans.
Objectives
- Find sources for inspiration
- Find creative ways to put your ideas on paper
- Determine which of your possible slogans is the most effective one
Outline
- Introduction
- Overview
- Objectives
- Slogans - Hard-Working Words
- Them’s Fighting Words
- Where to Start
- Identify Your Unique Selling Point
- Different Duties of Effective Slogans
- Checkpoint I
- Get Inspired
- Immerse Yourself in the Slogan Sea
- Winning Words
- Famous Slogans
- Funny Slogans
- Really Bad Slogans
- The Write Tools
- Invoking the Creative Process
- Getting into the Groove
- Word Association
- Do Not Be Afraid to be Dumb!
- Inspirational Resources
- Search Help to Sources
- The Back Burner Benefit
- The Eureka Moment
- Do Not Work in a Vacuum
- A Simple Test
- Count on your Clients
- Do Not Set Your Slogan in Stone
- Build a Slogan
- Final Checkpoint
© 2009 J.E.D. NEW MEDIA INC.
500 Berri, Montreal, QC, Canada, H2Y 3T2www.jedlet.com - tel: 514.289.1800 - fax: 514.289.1919 - e-mail: info@jedlet.com
About The Training Provider: JED New Media inc.
JED New Media inc. - JED New Media is home to the JEDlet(R) providing innovative E-help for instructors and students and continual learners.
JEDlets are e-teaching tools built for busy instructors who need straightforward and practical information to enhance skills and competencies in a wide variety of subject areas. Designed for adult learners (16 years ), JEDlets are interactive, entertaining and informative...
